Chameleon Paint

Branding for a line of vibrant paints.

Branding of a line of quirky premium paints emphasizing on the importance of color in an artist's life.  Just as a chameleon manipulates color to survive, so too does a professional artist.  The concept was to have the design adapt to the color of the paint.
Getting into the "chameleon" mindset
Initial logo treatment
Name treatment was used instead since it's just one line within a portfolio of other products.
Final Name Treatment
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